Segwise

"Segwise is an AI-driven tool designed to boost Return on Ad Spend (ROAS) and optimize mobile game performance, focusing on in-app purchases, ad revenue, and user retention. Tailored for gaming studios, Segwise helps lower cost per installation (CPI) and simplifies the integration process by offering a no-code solution. With its advanced AI agents, Segwise uncovers hidden opportunities across advertising campaigns, in-game events, and app performance data. A standout feature, MELRON, functions as an always-on ROAS analyst. It utilizes causal inference models to analyze terabytes of player data, identifying key demographics and behaviors that influence ROAS. Segwise hyper-segments player data across millions of dimensions, running anomaly detection models to monitor metric fluctuations and deliver actionable insights. Additionally, users can ask specific questions about their ROAS metrics and receive instant, data-driven answers. With seamless no-code integration across data sources and warehouses, Segwise simplifies optimization for gaming studios, driving better ad spend efficiency and maximizing mobile game profitability."